Armory Center for the Arts
145 N. Raymond Ave Pasadena, CA 91103
Designed to help entrepreneurs, small business owners, cooperatives and organizations demystify branding and the branding process – from core messaging and on-brand copy to design and visual identity.
What words come to mind when you see the Nike swoosh?
Do you cringe when you read a terrible tagline?
What IS a tagline, anyway?
Social media: your arch nemesis or best friend?
Branding is often a mysterious thing – if you have a business, everyone tells you you need it – but what is, why do you need it and how do you get it? And once you have it, what do you do with it?
Led by ASNTB members, branding and communications specialists, this workshop offers a hands-on opportunity to explore, understand and refine one’s brand in order to tell your compelling story:
...Learn the difference between a vision and mission statement
...Define the personality behind your brand
...Make sure your visual identity reflects the vision, mission and personality of your brand
...Learn what social media platforms are the best for your needs and how to use them efficiently
We’ll give you concrete tools to move your brand forward and teach you how to tell your own story more effectively. Attract the clientele you want so you can focus on the fun stuff – like running a successful, local business
ASNTB Branding & Communications Facilitators:
Helen Kim, The Think Farm
Sarah McGowan Dear, Business Therapy
Anne Louise Bannon, Writer, Blogger and Columnist
ASTNB members: 2.5 Time Dollars (payable to the Local Economy Incubator)
Non-ASNTB members: $15
YOU MUST RSVP TO ATTEND:
Secure your spot now by emailing Sarah McGowan Dear at
Big thank you to Shareable for the mini-grant that makes this workshop possible!